How many hashtags should I use on Instagram?

Instagram allows up to 30 hashtags per post. Mix high-reach (low competition), medium, and high-competition tags. Use 20-30 for maximum reach.

Where should I put hashtags?

Either in the caption or as the first comment. Both work equally for reach. First comment keeps caption cleaner.

What's the post about?

Tone

Niche

Your Name / Brand

What you do (one line)

Niche / Topic

CTA / Goal

Your niche

Target audience

Post type